Strategic Intelligence: Director of Product Marketing

Description

Strategic Intelligence: Director of Product Marketing

Report to: VP of Operations

Position Overview

The Director of Product Marketing will be play a pivotal role in shaping the narrative of Strategic Intelligence BU’s products, understanding the needs of our customers, and leveraging insights to drive our go-to-market strategy. With a strong ability to lead through influence, this individual will work cross-functionally to help launch new persona-focused products across key market segments: Pharma, Financial Services, Biotech, and Consulting.

Key Responsibilities:

1.       Strategic Thinker: Drive the strategic direction of our product marketing initiatives, ensuring alignment with the company's broader goals and vision.

2.      Customer Advocate: Deeply understand user needs and pain points. Validate innovative product concepts and features. Synthesize customer feedback into actionable insights.

3.     Data Analyzer: Leverage metrics to optimize product positioning, pricing, and strategy. Make informed decisions based on data-driven insights.

4.     Cross-functional Ally: Build and maintain strong relationships across Product, Commercial, Client Success, and Marketing teams. Lead through influence to ensure alignment and shared vision across these functions.

5.     Storyteller: Craft compelling narratives that resonate with both our sales team and our customers. Ensure our product story is both clear and compelling.

6.     Researcher: Stay ahead of industry trends, competitor movements, and target segment behaviors. Unearth key insights that can be transformed into strategic actions.

7.      Go-to-market Pro: Lead the development of go-to-market strategies. This includes assessing market needs, creating value propositions, defining user/buyer personas, estimating the target addressable market, and honing messaging, positioning, and pricing.

8.     Content Developer: Develop key content and collateral to support sales and marketing efforts. This includes sales presentations, playbooks, FAQs, and more.

Competencies:

·        Strategic Vision: Ability to see the big picture and plan out steps to achieve long-term goals.

·        Influential Leadership: Ability to inspire and lead teams without direct authority.

·        Analytical Prowess: Skill in dissecting data and deriving meaningful insights.

·        Stakeholder Collaboration: Proven experience in building and maintaining relationships across functions.

·        Narrative Craftsmanship: Strong storytelling and messaging skills.

·        Market Awareness: Keen understanding of Pharma Intelligence industry trends and shifts.

·        Resilience and Adaptability: Ability to thrive in a fast-paced, ever-evolving environment.

Qualifications:

·        Bachelor’s degree in Marketing, Business, or related field; Master's degree preferred.

·        Ability to build and lead a team.

·        Minimum of 5 years experience in product marketing, preferably within the Pharma Intelligence or related industry.

·        Proven track record in crafting compelling product narratives and go-to-market strategies.

·        Exceptional communication and collaboration skills.

·        Demonstrated ability to think strategically and lead through influence.

The expected base salary for this position ranges from $125,000 to $150,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Citeline is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.